Advertising & Social Media & Social Networks & Web 2.0 & Business Leo on 13 Jan 2008 11:42 pm
Social Networking Growth
I just recently came across some interesting information that I thought I’d share with everyone.
According to the Internet research and trend analysis website, eMarketer.com, ad spending on social networking sites is anticipated to grow 75% next year and ad revenue for niche communities is expected to grow to 10% from 8.2% in 2007.
This is good news for social networking as a whole since it continues to build on the fact that social networking communities are here to stay and aren’t simply Internet fads or “bubbles” that is building to burst.
And since several advertisers are still to see social networks as a platform for advertising, it’s good to see growth in this area and hopefully this will prompt others to see the valuable in having a presence in such communities and also test the waters.