http://www.overroll.com Happenings In New Media Sun, 22 Nov 2009 01:26:54 +0000 http://backend.userland.com/rss092 en As the lines between online and offline continue to blur, thanks to augmented reality, the question remains: will consumers use it? Like any other niche media, social network or tech tool, it is all about mainstream adoption. There has been a lot of movement in this space by various companies ... http://www.overroll.com/2009/11/20/the-trickle-down-effect-of-augmented-reality/ This week Google unveiled glimpses of its upcoming Chrome OS, the first web-based operating system. Unlike traditional systems, the Chrome OS doesn’t operate within your computer. Every function your computer performs will live in the web. Eventually, computers running on the Chrome OS won’t need desktop software, and will run ... http://www.overroll.com/2009/11/20/are-you-ready-for-the-cloud-well-you-made-it/ The Obama administration certainly hopes so, and has taken its message to the Twitterverse. Today, President Obama’s 2.5 million Twitter followers were pointed to a website that offers users the ability to tweet at their representatives. Users enter their zip code to have their representative included in a tweet supporting ... http://www.overroll.com/2009/11/06/can-social-media-bring-social-reform/ The results of a new study were revealed today and they overwhelmingly show what marketers had hoped for: users are actively talking about brands on social media sites. Of the 3,000 study participants, 46% have talked about a product/brand on Facebook and 44%have done so on Twitter. What is more ... http://www.overroll.com/2009/11/06/social-media-users-are-talking-about-your-brand/ Shopping has always been a great social activity. What's better than meeting up with a couple of friends and hitting the stores to drop a few bucks? However, now that people are spending more and more of their time online in social networks, retailers are trying to stay ahead of the ... http://www.overroll.com/2009/10/30/shopping-is-an-online-social-activity/ Sanford Wallace, notorious spammer of both emails and social media, has been ordered by a California court to pay Facebook $711 million in damages. Wallace even faces jail time, as he has been referred to the U.S. Attorney's office for prosecution for criminal contempt of court. With the 2008 ruling against ... http://www.overroll.com/2009/10/30/taking-a-bite-out-of-spam/ Today’s marketers know the importance of bloggers. With a single post, positive or negative information about a product/service can be spread throughout the ever growing blogosphere. P&G’s Charmin hopes that bloggers will help it create excitement around its “Enjoy the Go” campaign. For five weeks, five bloggers will operate as bathroom ... http://www.overroll.com/2009/10/23/bloggers-to-hit-the-stalls/ Luxury fashion brands, which have been slow to adopt any sort of online activity, are now making their own social communities and apps. This week, to promote its new line of sunglasses aimed at 18-25 year olds, Gucci launched its own social network. At Gucci Eye Web, fans of the ... http://www.overroll.com/2009/10/16/luxe-brands-go-social/ Over at Springwise, they uncover a Dutch group that helps business folks and adults alike, acquire skills on the mobile platform. The twist is, these seminars are tought by teens and at 60 Euros and hour (roughly $95), that's good business. Bellendoejezo—which roughly translates to “this is how you make ... http://www.overroll.com/2008/04/03/teen-mobile-seminar-schools-adults/ The promise of the Microsoft Surface is now starting to come to life. AT&T is starting a roll out of the Surface as way to help demonstrate phone capabilities and provide services to existing phones while in store. The big U.S. wireless provider says its retail customers will be able ... http://www.overroll.com/2008/04/02/microsoft-surface-and-att-stores/